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An online social media marketing guide for business, summarizing the essence, context and principles of social media marketing.
Content sharing is that – often secret – holy grail of many content marketing, social media and digital marketing practitioners. Although content sharing is just a part of the whole content …
There are several reasons why online communities get less attention than social media and social business, although they are strongly related. There are also several reasons why communities …
Since the arrival of social media, we started to split media in owned, earned, paid and shared. Converged media has added an additional perspective.
Search engine optimization is cost-effective and, when well done, leads to good conversions and other marketing results. Emerging digital technologies enable new ways to optimize the …
Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the …
Social CRM: customer-centricity and the need for redefinitions Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social …
Why do people share content (or anything at all)? There is no universal answer but there are common triggers for content sharing.
What are online communities and for what goals can they be used? A primer with plenty of community marketing and management tips.
An overview of key benefits online and social communities can offer to businesses and organizations.
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